JJV’s latest jewelry collection for Aulerth – Azra, the untouched – is a celebration of nomadic style language layered with undertones of royal design intricacies and the richness of meticulously hand-picked stones. Drawing influences from...
Juxtaposing the beauty of innovative jewelry designs with understated luxury – Tribe Amrapali has carved out a niche in the Indian spectrum with its spectacular range of traditional and contemporary jewels for the modern woman. Their exclusive jewelry collection for Aulerth personifies style, luxury and myriad Indian art forms.
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Aulerth is the world’s first house of design that is creating a completely new experience for jewelry – one that is highly authentic, and highly sustainable. With Aulerth you either own a design, with an option to change it anytime, or you can use a feature called the Aulerth Loop, with which you can rent to wear for an occasion and return.
All of our designs are engineered to have a very low environmental footprint, which we achieve by using recycled base metals instead of gold, and silver which cause significant mining damage. The stones we use are mostly lab-created and natural in some cases, handpicked to minimize the environmental footprint.
We live, nurture and care for design, we don’t just consume. We collect meaning and memories and symbolize them with objects that endure when experiences fade. Our lives are carefully curated mosaics of expression. Each piece adds to our identity. Objects creatively emote what is unsaid. The future needs true beauty to be ‘creative excellence made responsibly’. We encourage transparency and aim that our consumers make more informed choices on how to align themselves.
We believe the life and value of jewelry mature after purchase. The object can become a part of stories and memories that will be passed on to generations. Our legacy is of what could be and who you want to be; the future.
Dainty, delicate, and extraordinarily beautiful – the ‘Aulerth Lite’ line of jewelry immortalizes the true essence of #TheJoyOfAdornment. Derived from our statement couture collections, designed respectively by India’s top couturiers: Shivan & Narresh, JJ Valaya, Suneet Varma,...
Shivan Bhatiya and Narresh Kukreja of the Shivan & Narresh brand have redefined the notion of luxury swimwear in India. The designer duo is celebrated for their unique signature style language that is bold, confident,...
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Aulerth is a first of its kind design house for jewelry that’s couture-inspired, meticulously crafted, created in partnership with leading designers. With mindful materialism at the core - our goal is to significantly reduce the footprint behind jewelry, which we address through engineering our jewelry to have a zero to minimal mining footprint, and offering flexible usage models: Purchase, with an exchange, or use the Aulerth Loop (rent for 2 weeks).