Kundan jewellery has never gone out of fashion; it is always a symbol of class and tradition. With its rich history and laborious craftsmanship, it still remains closest to generations' hearts. But now, it is being pointed out for something else—it fits like a glove into the theory of circular fashion.

In this blog, we are talking about why kundan jewellery is becoming a part of the sustainable fashion revolution. We also observe how brands and consumers are adopting this trend and how it's going to change the future of fashion.

What Is Circular Fashion?

Before we discuss kundan, first let's see what circular fashion means. Circular fashion is a model in which products are created, utilised, and reutilised in a manner that minimises waste. It is concerned with:

• Reusing products

• Repairing and renovating old items

• Renting or sharing fashion items

• Recycling materials

The concept is to keep things in circulation for as long as possible and reduce the need to keep buying new things constantly. It's the exact opposite of fast fashion, where clothes and accessories are used and then used up and discarded.

Why Kundan Jewellery Fits In

Kundan jewellery is typically crafted manually, carefully and attentively. It is not mass-produced or quick-made. This already makes it better than most fast fashion products. But it also possesses some special features that make it perfect for circular fashion:

1. Timeless Design

Kundan pieces never go out of fashion. Their beauty does not fade with the seasons. So, they are ideal to be recreated, donated, or passed down through generations.

2. Long Lasting

Because of its superior craftsmanship, kundan jewelry lasts for years. Many families still wear kundan pieces that were made decades earlier. They do not break easily and can always be repaired or refurbished.

3. Easy to Repurpose

A kundan necklace can also be converted into earrings. Pieces of yesteryear can be re-done or combined with new designs. This provides individuals with more options to do with what they have, rather than purchasing something new.

How Brands Are Supporting This Shift

There are certain modern jewellery brands that are making consumers use kundan jewellery in a more circular way. They are designing systems whereby consumers can rent, return, revive, or even exchange items. One such great example is Aulerth.

Aulerth is a firm selling designer kundan jewellery made of recycled material. But they do not just stop there. They offer services along the lines of circular fashion principles:

1. Rent and Return

You can borrow kundan jewellery for two weeks at a time. This is ideal for weddings, events, or occasions. Instead of buying something new that you will wear once, you can rent and return it.

2. Exchange for Credit

If you would like to upgrade or renew your Aulerth collection, you can go back to them at anytime and exchange your jewelry for another design and you will receive a store credit of 50% of the original value to use against your new purchase. This saves you from waste and encourages responsible buying.

3. Refurbishing and Repair

If your product wears out or gets tarnished with time, you can get it repair or restored. This prolongs the product's life and saves you from throwing it away.

What This Means for Customers

This shift is better for customers as well:

Less Waste: Swapping or renting means fewer unused pieces filling drawers or going to the landfill.

More Value: You get the beauty of kundan without the expense of buying new pieces each time.

More Choice: Swapping or renting allows you to employ different styles for different occasions without having to spend a fortune.

Emotional Connection: When you renovate or pass down jewellery, it is accompanied by memories. It is something beyond an accessory.

Kundan Jewellery for Smart Buyers

Buyers today are smarter when it comes to where their products are from. They also care about how they are made, who makes them, and what becomes of them when they are redundant. Kundan jewellery lends itself well to such a mindset.

When consumers choose kundan made from recycled metal, they are supporting less demand for fresh mining. When they choose to rent, not buy, they are encouraging low-waste systems. And when they repair and maintain their jewellery, they incorporate it into a larger, more conscious way of living.

The Role of Designers and Artisans

Artisans and designers are also playing a significant role in this transition. They are crafting lightweight, modern kundan pieces that can be easily mixed and matched. Some of them are applying green processes. Others are working with sustainable brands to create jewellery that is not only beautiful but also kind to the earth.

This combination of design, craftsmanship, and sustainability is revolutionizing kundan jewellery into an actual star of the circular fashion world.

Challenges Ahead

Of course, the journey isn't smooth. There are still some hiccups:

Lack of Awareness: Yet, most people are not aware that they can rent or return kundan jewellery.

Traditional Mindset: There are some customers who believe that jewellery should be bought and retained permanently, even though it might never be used again.

Limited Choices: Not all jewellers offer circular services. The trade is still developing.

But once more and more individuals become educated and test these fresh models, the change will gain in strength.

The Future Is Bright

Circular fashion is here to stay. And kundan jewellery, with its tradition and elegance, is the ideal match. It's got beauty, strength, and significance—things that survive.

At Aulerth, creating innovative ways to wear jewellery, consumers can treat themselves. They can wear their heritage, enjoy their style, and do something good for the planet—albeit all at once.

Conclusion

Kundan jewellery is not only a stunning object of heritage. Today, it's becoming a clever, stylish, and sustainable choice. With its long-lasting value and multi-functional versatility, it is helping to build a smarter, wiser fashion system.

Whether you're buying your first piece or renting for a single special day, choosing kundan is not a matter of personal taste—it's a step towards the circular way of life.

Shop circular kundan jewellery at Aulerth!