We believe the responsible approach is to step back and ask this question: given that jewelry is not serving a core functional purpose for eg. unlike automobiles, how can we truly minimize the mining footprint for jewelry holistically.

Between our founder and team, we have extensive experience in the jewelry industry and experience at different ends of the supply chain. This gives us a bird’s eye view of the industry-wide inefficiencies and gaps in the circle, and also a sharp perspective on what it takes to build world-class quality. While achieving a net-zero impact can be a collective industry goal, we are all far from it. We only know what we are capable of doing, and hope to lead by example. The more visibility we have on the issues we are conscious of the more solutions we can explore.

Our jewelry is made from base metals, that are recycled after industrial use (automobiles, construction equipment, and so on) and repurposed for high-quality jewelry. They go through a process of protective layering and coating, and plating with gold – all at above industry standards to maximize durability. We meticulously choose our stones ensuring they carry a minimal to zero mining footprint, with the least ecological damage.

As a platform, we have a responsibility to push the boundaries of what is expected. Historically, Indians are vanguards of creative experimentation and expression through design. Through our various long-term designer partnerships, we represent plurality in design and support multiple aesthetics and artistic traditions. We pursue exceptional artistry by widening the potentialities of design through technology and conscious materials and forms. This showcases a multifaceted contemporary India. Combined this is a fresh heritage of jewelry design from India for the world.

We want to shape a better, thoughtful way to discover, appreciate and collect jewelry from India globally; and ensconce India’s deserved status within the world of luxury and design.