One of India’s foremost couturiers, Suneet Varma is a name that immortalizes glamour and timeless style. Meticulous craftsmanship, a strong design sensibility and undying love for sartorial research, the Varma brand exudes fantasy, sexy sophistication and unadulterated femineity for the woman of today. Suneet Varma now transmutes his signature styles into an exclusive jewelry line for Aulerth.
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Aulerth is bridging the gap between two worlds by creating jewelry that is couture-inspired and consciously made. We go beyond just weighing carats and karats and also focus on circularity and climate change. We realize our legacy will be the future. Therefore, our ongoing pursuit is to change what is considered precious & valuable to accommodate our new measure of prestige through responsibility.
We are also beginning a meaningful global momentum for Indian Designers. Through our long-term designer partnerships, we showcase an evolving repertoire of aesthetic traditions from both established and emerging designers. We aim to be the new standard of discovery, appreciation, curation, and collecting of jewelry.
We live, nurture and care for design, we don’t just consume. We collect meaning and memories and symbolize them with objects that endure when experiences fade. Our lives are carefully curated mosaics of expression. Each piece adds to our identity. Objects creatively emote what is unsaid. The future needs true beauty to be ‘creative excellence made responsibly’. We encourage transparency and aim that our consumers make more informed choices on how to align themselves.
We believe the life and value of jewelry mature after purchase. The object can become a part of stories and memories that will be passed on to generations. Our legacy is of what could be and who you want to be; the future.
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Aulerth creates jewelry that is couture inspired and consciously made.