Self-love is not self-first, or self vs. the world.

It is when we see and experience the radiance of the light within us. And as we see this, we embark on a journey of disintegrating the ego, i.e., of breaking the separation between the Self and everything else. And hence, seeing the light in all of the Universe's creation.

Hence, true Self-love is indeed, Self-less.

As a reminder of this light within us, arises "Mehr" (means light in Urdu, blessing in Punjabi).